#2 → #1

From #2 to #1 in Portugal and holding it.

Sports betting · Portugal · “codigo promocional betclic”

observador.pt/prognosticos · North Star Network · 2024 – 2025 · freelance

Ranking history “codigo promocional betclic” · Portugal

observador.pt · Betclic code page: #2 (2024-06-01) → #1 (2024-09-01)

Source: Ahrefs ranking snapshots (estimates). Timing, not proof of cause; content and on-page teams worked on the same pages.

The challenge

Observador's betting section was new and its Betclic and Solverde promo-code pages were already #2 in Portugal. Moving from #2 to #1 is often harder than moving from #20 to #5.

What I did

From June 2024 I placed 15 links (verified live) on Portuguese regional, club and lifestyle sites, including Guia da Cidade, Diário de Coimbra and Jornal do Centro, pointing at the two code pages.

What happened

“codigo promocional betclic” reached #1 by September 2024 and held it to the end of my contract; “codigo promocional solverde” reached #1 in October 2024 (Ahrefs). The section's own authority as part of a national newspaper helped as well and deserves its share of the credit.

Hiring for senior SEO leadership? Let's talk. Email me or find me on LinkedIn.

Download CV PDF Email me