Same discipline. Different industry.
- Company and market
- MJ Group (TradingGuide) · Publisher outreach & digital PR · United Kingdom · Finance
- Role
- Off-Page SEO Lead
- The challenge
- TradingGuide.co.uk, owned by MJ Group, compares trading platforms and brokers for UK readers.
- My contribution
- I ran publisher acquisition and outreach: researching relevant business and finance publishers, evaluating each placement, coordinating writers and articles, negotiating with suppliers and checking every publication.
2022 – 2024 · freelance
freelance · alongside main roleThe challenge
TradingGuide.co.uk, owned by MJ Group, compares trading platforms and brokers for UK readers. Finance is a 'your money or your life' topic: publishers are pickier, readers are more sceptical and a badly placed link costs more than it earns.
My role
I ran publisher acquisition and outreach: researching relevant business and finance publishers, evaluating each placement, coordinating writers and articles, negotiating with suppliers and checking every publication.
The decisions
I favoured business and finance titles with genuine readerships over generic guest-post sites, matched anchors to the pages that needed support and kept topics close to what each publisher's audience actually reads. Press-release distribution was used for what it is, distribution and never mistaken for earned coverage.
Quality control
When an article went live on the wrong topic, in the wrong category or on a broken page, it went back to the supplier for correction or replacement. Nothing counted as delivered until it was checked.
What the work shows
That the method travels: the discipline that worked in betting worked in finance, with stricter editorial standards.
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